The Row Bags: Every Line, Priced and Explained
Nearly all luxury bags broadcast their maker before you have finished looking at them. The Row works from the other end, and nearly everything about how its leather goods are designed, priced and resold on the secondary market traces to that one choice. Started in 2006 by Mary-Kate and Ashley Olsen, the house takes its name from Savile Row in London, the street that gave tailoring its vocabulary of restraint. The base is in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Its own boutiques are located in Los Angeles, New York, London, Paris and Amagansett, and all other selling runs through the brand’s own webstore and a short list of stockists. What follows is a row bags overview: the families that really count, the specifications that distinguish them and what each costs. Every figure below is a market price observed in 2026 rather than an official price list, because the brand publishes no such list.
How to Pick Out a The Row Bag When There Is No Logo to Read
Given no exterior logo plaque and no monogram on any style, identification rests on silhouette, proportion and construction. A small, discreet exterior stamp sits low on the side of the bag and is designed to disappear into the leather rather than interrupt it, with a second stamp repeated inside. Hardware is palladium-plated and finished matte or brushed, so it absorbs light rather than throwing it across a room. Linings count as materials in their own right, so nappa, lambskin, calfskin and cotton herringbone line the interiors that a logo jacquard would do elsewhere. The instinct behind the label’s tailoring, in which a garment is judged by its line rather than its label, carries over undiluted. Made in Italy is given on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
- No exterior plaque, no monogram and no branded fittings anywhere
- Palladium-plated fittings in matte or brushed finish rather than high-polish gold tone
- Nappa, lambskin, calfskin or the row 90s bag cotton herringbone linings
- A small stamp low on the exterior side, plus a crisp one on the interior
Understanding the Margaux Family, and Why It Is Hard to Buy
Ask anyone to picture a The Row bag and the Margaux is what appears, yet it is currently the most confusing corner of the collection to shop. The Soft Margaux 10 is observed at $3,650, made in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, and measures 10 x 7 x 7.5 inches on a 5-inch handle drop. An interior toggle closes it, belted side gussets run down each side, protective metal feet guard the base and the shoulder strap is removable. Step up to the Soft Margaux 12 at $4,350 and the construction carries over, with 12 x 9 x 7.5 inches and a zip pocket on top. At $4,900, the Margaux Shoulder 12 is its own shape, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels at 14.75 x 9 x 5 inches. There is additionally a Margaux 17 in leather and canvas at Selfridges, plus a Soft Margaux 15 in circulation, but no reliable retail price attaches to either. The original was withdrawn from third-party retailers during 2025, and the brand’s own site now lists the Soft and Shoulder versions instead; the discontinuation has been widely reported yet never officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags Priced
The Park family is the volume engine of the line and the most common first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, with the spread inside each size tracking material and finish rather than capacity. Elsewhere in the family, the Park Tote is $1,450 to $1,620 in Small and Medium, the Park Tote Three $1,750 to $2,400 and the XL Park Tote $2,490. Higher up, a The Row tote bag climbs steeply, with Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Across the top handles, suede bites hardest: India 10.00 sits at $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho occupies the value end at $1,420. Shoulder styles spread just as widely, going from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
Small Bags, Clutch Styles and the Opening Tier
The most affordable row handbags aren’t stripped-down versions of the expensive ones, they are smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist shows a leather variant at $1,690. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. At $1,590, the Bourse Clutch shows how much construction sits behind the cheaper end: a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Below it sit the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
The Three Price Bands at a Glance
It is possible to shop the collection by three bands, and those bands hold across every category. The entry band covers roughly $590 to $1,500, and it is where most buyers first meet the brand. The middle band, roughly $1,550 to $3,500, absorbs the Park totes, most shoulder bags and the better clutches. The Margaux family, the India and Agnes top handles and the Marlo totes fill the top band, roughly $3,600 to $6,900. One rule cuts across all three, because suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.
| Bracket | Observed range, 2026 | Typical bags |
|---|---|---|
| Entry level | $590–$1,500 | Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390 |
| Mid range | $1,550 up to $3,500 | N/S Park Tote Small $1,550, Bourse Clutch $1,590, Parker $2,900 |
| Upper band | $3,600–$6,900 | Margaux Shoulder 12 $4,900, Marco Bag $6,900, Soft Margaux 12 $4,350 |
Archive Styles You Will Only Find on Resale
Discontinued shapes hold a large part of the label’s reputation, so knowing them changes how you read the secondary market. Start with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. A structured calfskin flap bag with a metal lock closure and a two-compartment interior, the Sofia is observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather, with a top zip, a hidden shoulder strap and decorative stitching. At approximately 9 x 12.5 x 5.25 inches, the Camden joins grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 also circulate, but none has a reliably documented retail figure.
Resale Values, Authentication and Upkeep
The resale picture is stronger than most, and it should be read as observed market behaviour rather than investment advice. According to the Rebag CLAIR 2025 report, The Row posted 97 percent brand-level value retention, entering the report’s unicorn tier of 85 percent and above for the first time and sitting behind only Telfar, Hermes and Goyard. Particular models did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. None of this applies evenly, however: canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. Since the brand operates no public authenticity coding, anyone hunting The Row for sale second hand judges by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care is dictated by the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.